PROJECT: Bure X Vans
LOCATION: Los Angeles, CA
SERVICES: Graphics
Brothers Paul Van Doren and Jim Van Doren along with partners Gordon Lee and Serge Delia opened for business in 1966. The Van Doren Rubber Company (simply known as Vans) quickly became synonymous with the southern California skater lifestyle.
Fast forward to 2016 when Bure Family Wines began seeking a way to create apparel which blended its two home bases: Southern California endless summer vibes with the glamour of the Napa Valley.
The result is an old school Vans ‘77 branded with the classic European style Bure crest. It’s a mashup of two world’s perfect for a wine country bad rebel.