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PROJECT: KITSCH @ Hotel INDIGO
LOCATION: WILLIAMSBURG, NY.
SERVICES: F&B BRAND STRATEGY, CONCEPT, NAMING, GRAPHICS
COMPLETION DATE: DECEMBER 2019
At this point, we think it's fair to call New York our second home (various international airports could be probably be considered our first). But if Manhattan is where we work, then Brooklyn is where we play. There’s something about the effortlessly cool vibe of the neighborhood that makes the borough so great for market hopping, patio chilling and of course - eating. For our newest project in Willamsburg, we were inspired by Brooklyns bubbies and abuelas who supply an endless supply of kitchy comfort food and an occasional side dish of guilt. The project is in process but the inspiration images (below) showcase our version of ”Kitsch”.