Who we are
Hi, we’re LIFE AND BRANDING (ALSO KNOWN AS THE LAB). We’re a RESEARCH AND CONCEPT agency WHO’S CREATIVITY IS DRIVEN BY SOME OF THE BEST RESEARCH IN THE COUNTRY.
LAB employs psychographics, ethnography and historical referencing to explore how and why people are drawn to specific brands (and how your brand fits into these paradigms). Our foundation is less about formula and more about synthesis, where research become the basis for storytelling and creative problem solving.
Currently we're concepting restaurants, hotels, wineries, retail environments and other public spaces around the world. For us, social space is our cornerstone but we’ve been known to also dip a toe into entertainment, fashion and lifestyle brands.
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