Who we are
Hi, we’re LIFE AND BRANDING (ALSO KNOWN AS THE LAB). We’re a RESEARCH AND CONCEPT agency WHO’S CREATIVITY IS DRIVEN BY SOME OF THE BEST RESEARCH IN THE COUNTRY.
LAB employs psychographics, ethnography and historical referencing to explore how and why people are drawn to specific brands (and how your brand fits into these paradigms). Our foundation is less about formula and more about synthesis, where research become the basis for storytelling and creative problem solving.
Currently we're concepting restaurants, hotels, wineries, retail environments and other public spaces around the world. For us, social space is our cornerstone but we’ve been known to also dip a toe into entertainment, fashion and lifestyle brands.
NEWS
Join LAB at HD Expo the leading tradeshow and conference for the hospitality design community. Over three days, nearly 100 visionaries will inspire and inform the community on the latest industry trends.
The LAB Summit is an innovation incubator developed to foster creativity amongst entrepreneurs, academics, makers, creatives, chefs, designers and artists. This annual meeting harness the collective knowledge of these thought leaders propelling the future of food, beverage, hospitality and beyond.
Set in the cultural capital of New York City, BDNY connects boutique hospitality brands and designers with exceptional vendors, insider experiences, and hospitality products not found anywhere else. For those that want to push boundaries, grow their business, and explore the unexpected.
Located at the ground floor of the Waikiki Market, Piko Kitchen + Bar celebrates the history of Waikiki's lively beachfront and wetlands.The program recognizes not only the bounty of the makai's wetlands, but also the ocean centric food found throughout Hawaii’s history.
California wine country may be best known for the Napa and Sonoma valleys, but in Suisun Valley, a diverse wine and farming community has been thriving for generations. As rustic and sleepy as this all sounds, a newly erected winery, signals the region’s dynamic future.
Stationairy, the new restaurant concept at Autograph Union Station honors Nashville Yard’s 121-year history. Located steps away from Broadway and Downtown Nashville, the menu focuses on bistro-style American cuisine.
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